Product clean white: pure whites and exact colour on white
Strong white balance, held highlights and a gentle lift so a white sweep stays white without the edges of the product burning out.
True to cameraProduct clean white
Drag to compare. Left of the line is True to camera, the plainest look; right of it is Product clean white at full strength, rendered from the same file.
| What it does | Casts removed, a white sweep kept white, exact colour, light contrast |
|---|---|
| Good for | Products on white, jewellery, flat lays |
When we'd reach for it
E-commerce on white or light grey, jewellery and watches, flat lays of rings and stationery.
When we wouldn't
Warm lifestyle product shots. Neutral everything is the point here, and it reads cold on a candlelit table.
The recipe
These are the settings stored in the look, drawn rather than listed. They sit on top of your camera's own colour and the exposure and white balance CullTone sets for each photo, so the same look lands a little differently on every frame.
Every look has a strength from 0 to 1.5. At 0 you get the plain camera-matched edit, at 1 the look as drawn here, and above 1 more of everything it does. More on reading curves in tone curves for photographers.
Close to this one
Try Product clean white on your own photos
Start a trial, create a project and pick this look. The studio shows it on your frames, at any strength, before anything renders.