Narrative and CullTone: the cull, then the rest of the job
A cull is only the start of the week. CullTone takes the shoot all the way: it sorts every frame with a reason, edits the keepers in your look, checks every file and sends your client a gallery, all in one app and one plan.
Our pick: CullTone. You don't have to open another app for a routine job. The cull flows into the edit, the quality check and the client gallery, every photo you didn't keep has a written reason, and nothing is ever deleted.
CullTone runs on a Mac with Apple silicon; Windows is not available yet.
Plans and prices
| Plan | Yearly | Monthly | Users | Editing |
|---|---|---|---|---|
| CullTone Solo | $9 | 1 | 54 looks, client galleries | |
| CullTone Pro | $19 | 2 | 54 looks and your own learned styles, client galleries | |
| CullTone Team | $49 | 5 | Same, with shared projects | |
| Narrative Lite | $10 | $15 | 1 | Not listed |
| Narrative Standard | $20 | $29 | 1 | Core and Marketplace AI Presets |
| Narrative Premium | $40 | $59 | Up to 2 | Adds 1 colour and 1 B&W preset trained on your edits |
| Narrative Ultra | $60 | $79 | Up to 4 | Up to 5 colour and 5 B&W trained presets |
Narrative runs on macOS and Windows and sells Select and Edit as one app. CullTone is in a private beta and billing is not live yet.
A first call on every frame
CullTone makes the first pass for you. The first decisions appear within seconds of the card going in, and every photo lands in Keep, Review or Archive with a sentence such as "motion blur" or "a better frame in the same burst". You spend your attention on the Review pile and a quick look through Archive.
Bursts are grouped across every camera on the shoot, with a fix for cameras whose clocks disagree, which matters on the day the second shooter forgot to set the time. The same files always give the same piles. Change your mind later and every photo is still there.
Your style for two, at $19
CullTone Pro learns a personal style from your Lightroom catalogs or XMP sidecars and gives you two seats, at $19 a month. At Narrative, presets trained on your edits start on Premium, $40 a month billed yearly. Prefer not to train anything? Choose one of 54 looks for each project, including cultural looks you pick yourself; CullTone never chooses a look from skin tone, clothing or ceremony.
Card to client in one place
Edits start from your camera's own colour. Face retouch leaves bindis, kumkum, tilak, nose pins and moles alone. Before delivery, a quality check looks for skin colour shifts and clipped highlights, then CullTone renders the final JPEGs and publishes a client gallery where your client can favourite, approve, ask for a redo and download. Still like to finish in Lightroom Classic? Every photo gets an XMP sidecar with its rating, colour label, reason and develop settings. See how a shoot goes through CullTone.