Retouch every keeper without counting credits
CullTone includes face retouch in every edit and never counts photos. A busy month costs the same as a quiet one, and the cull and the client gallery come on the same plan.
| Evoto plan | Credits a year | Price a year | About per credit | Devices |
|---|---|---|---|---|
| Starter | 800 | US$80 | $0.10 | 2 |
| Basic | 1,600 | US$134 | $0.08 | 3 |
| Basic Plus | 3,600 | US$242 | $0.07 | 4 |
| Standard | 9,000 | US$521 | $0.06 | 5 |
| Standard Plus | 24,000 | US$1,205 | $0.05 | 6 |
Our pick: CullTone. Retouch is part of the plan from $9 a month, alongside the cull, the edit and the gallery, and a heavy season costs the same as a light one.
Retouch as one step of the edit
CullTone culls first, then edits the keepers, and face retouch runs inside that edit. Skin is smoothed while a bindi, kumkum, tilak, nose pin or mole stays exactly where it was, so the retouch works for people of every background without a second pass.
Masks for people, sky, faces, skin, and face and neck let you adjust one part of a frame without touching the rest. Small distractions? Paint over them and CullTone removes them for free.
Evoto is a retouching and colour app for Mac and Windows. Its AI features cost from one credit per exported photo, its pricing page shows yearly plans, and storage is sold separately: 500 GB for $119, 1 TB for $189 and 2 TB for $269. The plans are on Evoto's payment page.
A season, counted two ways
Take an example studio, not a real one: 25 shoots a year, 400 keepers each, retouch on every keeper at one credit a photo. That is 10,000 credits. Evoto's Standard plan holds 9,000, so the studio buys pay-as-you-go credits on top or moves up to Standard Plus at US$1,205 a year.
The same studio on CullTone pays the plan price whatever it shoots, with the cull and the gallery in the same bill. Flat is simpler.
CullTone counts people, not machines: Solo has one seat and Studio has 10, and a client viewing a gallery never needs one. A personal learned style comes with Pro at $19 a month.
Before you switch: CullTone runs on Macs with Apple silicon, and Windows is not available yet. We're in private beta, and billing isn't live. Read how CullTone edits for the full list of edit tools.