Start editing the moment the card goes in

CullTone culls and edits on your Mac, so Sunday night is spent choosing looks rather than watching a progress bar. The first decisions appear within seconds of the card going in, and the keepers come out sorted, edited in the look you picked and ready for the client's gallery, all on the computer already sitting on your desk.

What you get with CullTone

Your style, learned

On Pro, CullTone learns how you edit from your Lightroom catalogs or XMP files and applies it to each new shoot. Or pick one of 54 looks per project, from True to camera and Light & airy to Film: Portra warm.

The cull comes first

Every photo gets Keep, Review or Archive with the reason beside it, so you only edit the frames worth delivering. Bursts from several cameras are grouped together. Nothing is deleted.

Edits you can trust

Each edit starts from your camera's own colour, then sets exposure, white balance and highlights, with vibrance that leaves skin alone. Masks for people, sky, faces and skin are made for you. The preview matches the export.

Delivery in the same plan

Send the client a gallery with favourites, approvals, redo requests and ZIP downloads. Or take XMP sidecars with the rating, colour label, reason and develop settings back to Lightroom.

One flat price

Solo is $9 a month and Pro, with the learned style, is $19. Culling, editing and the client gallery are all included. There's no per-photo charge.

CullTone runs on Macs with Apple silicon; Windows isn't available yet. It's in private beta, and billing isn't live yet.

About Imagen

Imagen edits inside Lightroom Classic, with the editing done on its servers; its support pages say it needs a good internet connection. We couldn't read Imagen's pricing page on 18 Oct 2026, so we don't quote its prices here. See imagen-ai.com/pricing.

Other editors, briefly

Other tools you may be weighing: Aftershoot Edit ($30 a month billed yearly), Narrative (from $20 a month billed yearly with presets) and FilterPixel (from $14.99 a month billed yearly). Prices checked 18 Oct 2026. For the point-by-point version, see Imagen next to CullTone, or how a shoot moves through CullTone.

Bring last weekend's card

Thirty days, no charge.

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